Skip to product information
1 of 1

Eliot Brown

The Cult of We

Regular price
$37.00 CAD
Regular price
Sale price
$37.00 CAD
WALL STREET JOURNAL BESTSELLER • “The riveting, definitive account of WeWork, one of the wildest business stories of our time.”—Matt Levine, Money Stuff columnist, Bloomberg Opinion

The inside story of WeWork, its audacious founder, and what its epic unraveling says about a financial system drunk on the elixir of Silicon Valley innovation—from the Wall Street Journal correspondents (recently featured in the WeWork Hulu documentary) whose scoop-filled reporting hastened the company’s downfall.

 
LONGLISTED FOR THE FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD

WeWork would be worth $10 trillion, more than any other company in the world. It wasn’t just an office space provider. It was a tech company—an AI startup, even. Its WeGrow schools and WeLive residences would revolutionize education and housing. One day, mused founder Adam Neumann, a Middle East peace accord would be signed in a WeWork. The company might help colonize Mars. And Neumann would become the world’s first trillionaire.
 
This was the vision of Neumann and his primary cheerleader, SoftBank’s Masayoshi Son. In hindsight, their ambition for the company, whose primary business was subletting desks in slickly designed offices, seems like madness. Why did so many intelligent people—from venture capitalists to Wall Street elite—fall for the hype? And how did WeWork go so wrong?
 
In little more than a decade, Neumann transformed himself from a struggling baby clothes salesman into the charismatic, hard-partying CEO of a company worth $47 billion—on paper. With his long hair and feel-good mantras, the six-foot-five Israeli transplant looked the part of a messianic truth teller. Investors swooned, and billions poured in.
 
Neumann dined with the CEOs of JPMorgan and Goldman Sachs, entertaining a parade of power brokers desperate to get a slice of what he was selling: the country’s most valuable startup, a once-in-a-lifetime opportunity and a generation-defining moment.
 
Soon, however, WeWork was burning through cash faster than Neumann could bring it in. From his private jet, sometimes clouded with marijuana smoke, he scoured the globe for more capital. Then, as WeWork readied a Hail Mary IPO, it all fell apart. Nearly $40 billion of value vaporized in one of corporate America’s most spectacular meltdowns.
 
Peppered with eye-popping, never-before-reported details, The Cult of We is the gripping story of careless and often absurd people—and the financial system they have made.
  • Vendor:
    Kali Fajardo-Anstine

    Sabrina & Corina

    Regular price
    $35.00 CAD
    Regular price
    Sale price
    $35.00 CAD
    Sabrina & Corina
    Sold out
  • Vendor:
    Areli Morales

    Areli Is a Dreamer

    Regular price
    $23.99 CAD
    Regular price
    Sale price
    $23.99 CAD
    Areli Is a Dreamer
  • Vendor:
    Paola Ramos

    Finding Latinx

    Regular price
    $22.95 CAD
    Regular price
    Sale price
    $22.95 CAD
    Finding Latinx
  • Vendor:
    Shirley Jackson

    The Haunting of Hill House

    Regular price
    $32.00 CAD
    Regular price
    Sale price
    $32.00 CAD
    The Haunting of Hill House by Shirley Jackson
  • Vendor:
    Rebecca Green

    How to Make Friends with a Ghost

    Regular price
    $21.99 CAD
    Regular price
    Sale price
    $21.99 CAD
    How to Make Friends with a Ghost by Rebecca Green
  • Vendor:
    David Demchuk (CA)

    Red X

    Regular price
    $24.95 CAD
    Regular price
    Sale price
    $24.95 CAD
    Red X
  • Vendor:
    Jessica Love

    Julián Is a Mermaid

    Regular price
    $22.99 CAD
    Regular price
    Sale price
    $22.99 CAD
    Julián Is a Mermaid
  • Vendor:
    Merle Miller

    On Being Different

    Regular price
    $19.00 CAD
    Regular price
    Sale price
    $19.00 CAD
    On Being Different
1 of 8