{"product_id":"9780593092941","title":"What Is LEGO?","description":"\u003cb\u003eFind out how these fun, stackable blocks became the most popular toys in the world.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always \"play well\"--encouraging children to use their imagination and build whatever they can dream up. \u003cbr\u003e\u003cbr\u003eIn this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.","brand":"Jim O'Connor","offers":[{"title":"Paperback \/ softback Digest format paperback","offer_id":45892550885588,"sku":"9780593092941","price":10.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/9208\/files\/BNCImageAPI_4455cc73-66da-40aa-be28-13ce95d9d959.jpg?v=1732369243","url":"https:\/\/penguinshop.ca\/products\/9780593092941","provider":"Penguin Shop","version":"1.0","type":"link"}