{"product_id":"9780517883709","title":"Ben \u0026amp; Jerry's: The Inside Scoop","description":"\"Deftly  and compassionately captures [Ben's] genius in all its entrepreneurial  splendor...This tale will keep you entertained.\"--\u003cb\u003eNew York Times Book Review.\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eA former CEO of Ben \u0026amp; Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben \u0026amp; Jerry's ice cream empire.","brand":"Fred Lager","offers":[{"title":"Paperback \/ softback Trade paperback (US)","offer_id":48035672785108,"sku":"9780517883709","price":34.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/9208\/files\/BNCImageAPI_85f35b29-fd4e-494e-8434-46e4c1650850.jpg?v=1780367685","url":"https:\/\/penguinshop.ca\/products\/9780517883709","provider":"Penguin Shop","version":"1.0","type":"link"}