{"product_id":"9780385479509","title":"Co-Opetition","description":"Now available in paperback, with an all new Reader's guide, \u003ci\u003eThe New York Times\u003c\/i\u003e and \u003ci\u003eBusiness Week\u003c\/i\u003e bestseller \u003ci\u003eCo-opetition\u003c\/i\u003e revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, \u003ci\u003eCo-opetition\u003c\/i\u003e is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. \u003ci\u003eCo-opetition\u003c\/i\u003e is a pioneering, high profit means of leveraging business relationships.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIntel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.","brand":"Adam M. Brandenburger","offers":[{"title":"Paperback \/ softback Trade paperback (US)","offer_id":48035433480404,"sku":"9780385479509","price":30.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/9208\/files\/BNCImageAPI_ae5abe1b-1ac9-44b7-9f74-91d3e429371d.jpg?v=1780349359","url":"https:\/\/penguinshop.ca\/products\/9780385479509","provider":"Penguin Shop","version":"1.0","type":"link"}