{"product_id":"9780385267328","title":"The Art of the Long View","description":"\u003cp\u003eWhat increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Art of the Long View,\u003c\/i\u003e now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the \"scenaric\" approach, giving you the tools for developing a strategic vision within your business.\u003cbr\u003e\u003cbr\u003eSchwartz describes the new techniques, originally developed within Royal\/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG\u0026amp;E, and the International Stock Exchange.\u003c\/p\u003e","brand":"Peter Schwartz","offers":[{"title":"Paperback \/ softback Trade paperback (US)","offer_id":45894949994708,"sku":"9780385267328","price":25.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/9208\/files\/BNCImageAPI_59e022b5-3bbb-41bd-bc1a-bf5aabd0b927.jpg?v=1704408635","url":"https:\/\/penguinshop.ca\/products\/9780385267328","provider":"Penguin Shop","version":"1.0","type":"link"}