{"product_id":"9780262546225","title":"Open Strategy","description":"\u003cb\u003eHow smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhy are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. \u003ci\u003eOpen Strategy\u003c\/i\u003e presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy.\u003cbr\u003e            The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital\/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts.\u003cbr\u003eOpen strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.","brand":"Christian Stadler","offers":[{"title":"Paperback \/ softback Trade paperback (US)","offer_id":48675330097364,"sku":"9780262546225","price":29.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/9208\/files\/BNCImageAPI_fdbdbcda-93e0-438f-8ff7-ba38a1a1fc76.jpg?v=1789514152","url":"https:\/\/penguinshop.ca\/products\/9780262546225","provider":"Penguin Shop","version":"1.0","type":"link"}